Luisa Via Roma: The Future of Fashion

90th Anniversary Book of LuisaViaRoma, a long-established luxury store in Rome, Italy
Show window displays and advertising of the physical store
Events
Feature on Rei Kawakubo, LOOK of Sayoko Yamaguchi, etc.

Domestic Kinokuniya price ¥19,060, Amazon price ¥15,892
In the 90 years of history and constant transformation in the fashion world, LuisaViaRoma has continued to evolve, embracing new experiments and opening itself up to unexpected and sometimes provocative linguistic and creative forms. This is a story told through images about a platform dedicated to experimentation and artistic thinking, a starting point for the new and diverse,

The core of this book is the images of LuisaViaRoma's window displays, especially from the 1980s to the 1990s, the vibrant era when postmodern Florence functioned as a laboratory of signs, alchemy, and interpretation of reality, with contributions from artist Kyle Bradfield and architect Lorenzo Gemma. The book also focuses on the magazine "Weststuff," conceived by Andrea Panconesi, Stefano Tonchi, and Maria Luisa Frisa, which weaves together fashion, art, and music. Part of the book is dedicated to the 2019 celebratory fashion show conceived by Carine Roitfeld.